Like me, he was a moderator at the old WebmasterWorld Forums, only he’s been doing SEO for even longer. Although he’s younger than I am, I totally consider him my elder in the SEO business. Todd Friesen, along with Greg Boser, was an SEO podcasting pioneer with their SEO Rockstars show. Things can get a bit confusing because many people today use SEM interchangeably with PPC. This can make it seem like SEO is being left out, but that’s not the case. Check that your images are sized appropriately for your website and the space you’ve allotted for it.
People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them. Evaluate your website for SEO to identify and prioritize site errors, like slow loading times. A web developer, SEO firm, or tech-savvy staffer can help with advanced SEO techniques, such as optimizing JavaScript and CSS to improve page rendering speed. Let us help your business find the best tools and solutions to thrive and grow. If you’re using shady tactics, all your work may go to waste if Google’s latest algorithm update changes things.
(If you do a quick SERP analysis you’ll notice that the search results are almost identical for all of them). That’s why we decided to share some practical tips on creating a successful content strategy in this SEO guide. Whereas the query “best vacuum cleaners” has a lot less search volume (13,000 average monthly search volume). But the query is much more commercial in nature and will for sure generate more revenue which is why Google is showing buying guides instead of Walmart product page. First, Google really knows SEO Anomaly what kind of content they want to see for each query and if you check the top results, you will often see similar results. They rarely consider intent when in reality, it is even more important than search volume.
To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO.
SEO Marketing
In each report, you can further segment the data to see detailed results based on your specific needs. Author from Site A writes a guest post for Site B. The post contains a link to his own web. Site B gets a free piece of content and Site A gets a free backlink. Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links. We’ve seen cases where marketers have been so focused on building only certain types of links that they have neglected the rest of their options. If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable.
- SEO directly influences a business’s ability to be discovered online by potential customers.
- So I recommend looking at the search volume numbers for your list of keywords.
- The good news is that you don’t have to be an SEO expert to start.
- With so many different web hosting services to choose from, how do you decide which one is the best for your project?
Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text. If search engines are answer machines, content is the means by which the engines deliver those answers. Anchor text can be used by search engines to determine what a page is about (relevancy) and for ranking purposes. Using keyword research (which we’ll cover below) make sure your titles contain the keywords users are likely searching for when your page appears in search results. Use a tool like Google Search Console or Keyword Explorer to find out what keywords a URL is already ranking for.
Adaptability to Algorithm Changes
Familiarize yourself with Google’s spam policies before you start link building. Because manipulative SEO practices (such as buying backlinks) can do more harm than good for your site. To ensure a keyword is relevant to the page you’re creating, check the top-ranking results in Google. Basically, the page seems more relevant to search engines if the keyword seems to occur naturally. Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions.
Clearscope is best for content optimization, using AI to suggest relevant keywords and phrases, helping align content with search engine expectations. His post quickly received dozens of comments and more than a hundred likes, indicating that he’s not the only one who believes there’s no need to give SEO another name. You may find it easier to start with the core content of the page and let that inform the rest of your on-page SEO strategy. When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking.
Should you link to other websites from your post?
Digital marketers optimize LinkedIn pages for the same reason they use SEO for any webpage. Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks. What’s more, very few users click on any result links lower than the second place. Users who want to sell their products, hire a new employee, or find a job would all use a different approach to profile optimization. Additionally, as the LinkedIn search engine evolves, the SEO best practices change as well.
