In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of a restaurant we want to visit, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have. Liraz is an international SEO and content expert, helping brands and publishers grow through search engines. She is Outbrain’s former SEO and Content Director and previously worked in the gaming, B2C, and B2B industries for more than a decade. Talking about brand mentions, we know that in order to be even countable for LLMs, we know that you have some kind of mention elsewhere.
- You have to work at it over time and perhaps get out of your comfort zone and network with other bloggers.
- They also enable you to reach new audiences, share your expertise, and gain visibility on other sites.
- Each focuses on different aspects of improving your website’s performance.
- Companies like Quartz, The Times, and Mediaite covered the data as well, landing SparkToro links from all these gigantic websites.
Local SEO factors
That’s why it’s absolutely essential for enterprise companies to develop a holistic content strategy that addresses the complete customer journey. Avoid the urge to send out every mundane company update or journalists will start to ignore your press releases. Instead, use them to promote research you’ve conducted which will amplify your off-page SEO efforts. Build a database of reporters and others in the media (bloggers, radio personalities, podcasters, etc.), and make them aware of what your brand is doing.
Optimize videos with compelling titles, descriptions, and relevant keywords to improve discoverability. You should become a regular contributor to build a reputation and trust. Use Quora SEO strategies to answer questions thoroughly with evidence-backed information, and include relevant links only when they directly address the question. Monitor questions related to your expertise using keyword alerts as a part of a Reddit SEO game plan. Reach out to the website you want to acquire links from, look for and access their contact page, and offer a guest blogging opportunity.
As you can see, the post encourages conversation without directly promoting the brand. While there’s a link to StudioBinder’s YouTube video, it’s not forced or out of place. Take the same approach, and act as if you were posting SEO Anomaly from your personal account.
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Content marketing involves creating and distributing content to attract audiences to your platforms. These platforms can include your website, podcasts, and YouTube channels. Press request responses are gaining popularity as a link building strategy. Now, for the first time ever, I see it becoming the defining factor in how well your website performs, both on search engines and LLMs. While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity.
Local SEO acts as a guide, directing customers to your business online. For businesses serving specific locales, optimizing for local search is not just beneficial; it’s essential. Broken link building offers the chance to step in where others have faltered. By identifying and replacing broken links with your relevant content, you provide value to the linking site while securing a place for your link on their web page.
Claiming unlinked brand mentions—Some websites might mention your business without linking to it, in which case you can reach out and ask for a link. PBNs are a black-hat SEO tactic that involve creating a network of low-quality blogs solely for the purpose of linking to a target website. Avoid PBNs at all costs, as they can lead to severe penalties and loss of rankings.
Digital PR is an effective way to get backlinks and increase brand awareness in the same off-page SEO campaign. It’s similar to social media and influencer marketing but more focused on media outreach. For example, you’re building backlinks for your cleaning services business with a blog post on pet-friendly, home-cleaning practices. Your email outreach to a pet website will be different from an email for a home improvement magazine.
It’s worth noting that content syndication is different from content repurposing. The thing with podcasts is that you want to find a balance in their popularity to be invited as well as getting a link from a website with good domain authority. However, the truth is events can be highly leveraged to your advantage if you know where to spend your time and resources. The problem with the typical link-building approach is that the person asking for a link is cold messaging another person with whom they have no existing relationship. In short, the efforts that go into off-page optimization for local businesses are totally worth it.
